Snapchat Files Confidentially At SEC, Set For IPO

SnapchatSnapchat has filed confidentially with the Securities and Exchange Commission (SEC) for an initial public offering (IPO). According to sources familiar with the situation, the messaging app IPO could come as soon as March with a value between $20bn and $25bn.

This will make the Venice, California-based company one of the biggest technology offerings in recent years.

Under the U.S. Jumpstart Our Business Startups Act, companies with less than $1bn in revenue can secretly file for an IPO. It allows them to quietly test investor appetite while keeping financials confidential.

The sources asked not to be named because the information is private. A spokesman for Snap Inc, Snapchat’s parent company, declined to comment.

Veritable Venture

Snapchat started in 2012 as a free mobile app that allows users to send photos that vanish within seconds. It has more than 100m active users, about 60% of whom are aged 13 to 24. This makes it an attractive way for advertisers to reach millennials.

Media reports said the company at that time raised $1.81bn in May, which valued it at about $20bn through venture funding,

But investors worry that Snapchat’s advertising sales, which began last October, is the company’s only significant revenue source.

Snap in September starting describing itself as a camera company and earlier this month it debuted its $130 video-camera sunglasses. The glasses are equipped with a camera that connects wirelessly to a smartphone to take and send “snaps”

According to postings on Twitter, a line of more than 100 people quickly formed in front of a vending machine on a Venice, California, boardwalk where the glasses were being sold, reports Reuters.

The company’s investors include General Atlantic, Sequoia Capital, T. Rowe Price and Lone Pine. Previous rounds included Fidelity Investment, Kleiner Perkins Caufield & Byers and Yahoo Inc.

Earlier this month, Alphabet Inc’s venture capital arm CapitalG, earlier known as Google Capital, disclosed an investment in Snapchat by adding the social networking firm’s logo to a page on its investment portfolio website.

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