Simi Talks About Etisalat’s Endorsement


By Rashidat Akashat

Singer, songwriter and multiple award winning artiste at the 2016 Headies, Simi, said she owes a lot of her musical career success to record label, X3M Music.

X3M Music don’t dictate the kind of music I do- Simi

Simi in an interview with Punch’s Saturday Beats disclosed that she is elated about her recent endorsement with one of Nigeria’s best telecom network, Etisalat.

Simi also praised her music label for their non-interference and support of her creativity, in the kind of music she sang.

During her interview with the Saturday Beats, she also said,

“I am very elated that such is happening to me right now. This will give me a bigger platform than I had before. The limelight is now bigger than it used to me. When you work hard and have good work ethics and you continue to improve yourself, the sky is the beginning of the limit.

“I am not surprised at my success, I am just grateful to God. My record label, X3M Music, is very important to my career. They allow me to have creative expression. They don’t dictate the kind of music I do. They support me and push me.”

The Vice President Marketing, Etisalat Nigeria, Adebisi Idowu also said,

“Simi is one of the best talents out of Nigeria in the last few years. Etisalat is all about empowering young people, helping them to be all they can be. Simi fits in very well and we are going to invest a lot, not just in her music but also in her future.

“We have a robust plan for Simi. It’s not just about her. She is going to be the face of encouragement to other young people.”

This much accredited talent can also be credited to her hardwork and arduous efforts at improving herself.

We earnestly wish her more in her endeavors.


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